Page 87 - MSM_AIR2021

SUSTAINABILITY JOURNEY HOW WE ARE GOVERNED FINANCIAL STATEMENTS ADDITIONAL INFORMATION 85

OVERVIEW

Facing continued challenges in the domestic market, MSM’s Group
Commercial Department is focused on achieving growth through

engagement, penetration and collaboration. These included
improving services to our clientele, seeking strategic partnerships
with major wholesalers and industrial players, as well as to

leverage on their strength and logistic assets. Simultaneously,
the Department plans to further increase MSM Johor’s liquid sugar,
fine syrup and premix capacity to cater for growing demand
in exports.

2022 PRIORITIES

Maintain market leadership by Increase our presence in Retail as
increasing strategic collaboration well as Hotel, Restaurant and Catering
with market players (Horeca) sector

Improve stability of sugar supply Grow regionally as one of the largest
in the country to cater for market sugar refineries in the region
growth via stockpiling initiative