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SUSTAINABILITY JOURNEY HOW WE ARE GOVERNED FINANCIAL STATEMENTS ADDITIONAL INFORMATION 87

There are opportunities to leverage on this front. With signs ACHIEVING OPERATIONAL EXCELLENCE
of global food inflation emerging, MSM’s prices remain
comparably low in the global market when it comes to sugar, MSM has secured major Industrial contracts as part of our
and thus prices of our products will be comparatively lower strategy to maintain optimum operational efficiency within the
and more attractive than our competitors. Group’s capacity.

The necessary expansion works to increase MSM Johor’s Several emerging lifestyle trends such as decrease in demand
production capacity for previously identified VAP have been for foods and beverages that contain high carbohydrates
initiated. The physical expansion of the premix line has and sugar, and increased demand for lactose-free dairy and
been completed and all that is pending is the last stage of sugar substitute products are evident in the Department’s
acquiring the necessary certifications and qualifications before analysis of upcoming trends and threats. This has spurred
production can commence. The plant is also ready to produce the Group’s venture into VAP and exploration of opportunities
fine syrup to meet customer demand. Expansion of liquid in new Stock Keeping Units (SKUs).
sugar production is ongoing, with an estimated completion of
second boiler works by April 2022.