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SUSTAINABILITY JOURNEY HOW WE ARE GOVERNED FINANCIAL STATEMENTS ADDITIONAL INFORMATION 147

SERVICE & PRODUCT QUALITY
MSM Group Yield Performance (%)

94.39 94.62 95.68
MSM IS CAPABLE OF PRODUCING COCA-COLA
SPECIFICATION SUGAR, AND MEETING STANDARDS
SET BY JAKIM HALAL CERTIFICATION STANDARDS
2019
2020 OF MALAYSIA, MS1500:2009, FOOD SAFETY SYSTEM
2021 CERTIFICATION (FSSC 22000 - MANUFACTURING),
HAZARD ANALYSIS AND CRITICAL CONTROL
POINT (HACCP) CERTIFICATIONS AND GOOD
Target Activities MANUFACTURING PRACTICES, AMONGST OTHERS
THAT ARE RELEVANT TO THE INDUSTRY.
Key Activities in 2021
Quoted in The Edge Markets 7 January 2022
MSM Prai
Improve Utilisation Factor

Proactive steps were implemented at all operational Product Quality
locations to avoid business disruption and ensure the
supply of sugar to consumers was not interrupted
MSM’s key competitive strength has always been our
Improve Yield Performance of >96.6% consistent delivery of the highest quality of sugar products
to our customers, both locally and abroad. As established
Continuous efforts by production team in sustaining yield under our Food Safety Policy, we are committed to provide the
above 96.5% and minimise sugar losses throughout the safest and highest quality standards preferred by our
refining process customers, and comply to all relevant laws and regulations.
We have in place a Halal Policy to ensure that we produce
MSM Johor halal sugar products in accordance with the all the relevant
Improve Utilisation Factor statutory and regulatory requirements. Our management
periodically reviews the Group’s established quality objectives
Task team on Ramp Up was established to execute to ensure its suitability, adequacy and opportunity for continual
improvements towards increasing production capability. improvement.
A third party i.e Sugar Specialists was engaged for
technical consultation on the refinery’s overall process This has built our market leading position for our Gula Prai
optimisation brand - the number one best-selling sugar brand in Malaysia,
and 3 brand listed among the nation’s top FMCG products
rd
Improve Yield Performance (based on Kantar’s Brand Footprint 2021). Our key suppliers
are certified to supply quality materials as part of complying
MSM Johor’s production capabilities in Liquid Sugar with rigorous quality inspection standards. In line with
and Flavoured Syrups was completed as part of the industry expectations for transparency and accountability, the
momentum to step up creation of value added products certifications are clearly displayed on our sugar packaging and
and optimise on the plant’s capacity and capability. the MSM website for easy identification and reference.
Task team on Yield Improvement was established to
focus on maximising output as well as minimising sugar
losses. Systematic efforts are taken to address health and safety
across the lifecycle of our products. We have in place a
MSM Johor achieved a yield performance rate of 91% comprehensive spectrum of product quality processes and
in FY2021. controls by certified bodies which are audited on an annual
basis. These are regularly monitored through performance
indicators that drive continuous improvement and are in line
with industry expectations for transparency and accountability.