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8 MSM MALAYSIA HOLDINGS BERHAD WHO WE ARE STATEMENT & DISCUSSION BY OUR LEADERS HOW WE OPERATE
ANNUAL INTEGRATED REPORT 2021

CORPORATE

PROFILE

Incorporated on 10 March 2011, MSM is listed on the Main Market of Bursa

Malaysia and has grown year-on-year market capitalisation to RM900 million as
at 31 December 2021. A 57-year-old iconic home-grown business, which carries
an approximate brand value of RM621.1 million, MSM’s continued success

is testament that its repute and brand values are being passed on from one
generation of Malaysians to the next.

The current production capacity for MSM Group is 2.05 million tonnes,
a drop from 2.14 million tonnes capacity in FY2020 due to the disposal of
MSM Perlis Sdn Bhd following the Group’s consolidation. As improvements in

MSM Johor’s utilisation are ongoing, capacity is expected to grow in the near
future.

MSM Group produces, markets and sells refined sugar products under our

flagship Gula Prai brand that lives up to its slogan, “Sweetening Lives Since
1964.” Apart from household consumers, MSM sells to a wide range of

customers in Malaysia and in other countries, directly to major industries as
well as small and medium industries (SMIs), and indirectly through traders,
wholesalers and distributors.