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10  MSM MALAYSIA HOLDINGS BERHAD             WHO WE ARE     STATEMENT & DISCUSSION BY OUR LEADERS   HOW WE OPERATE
          ANNUAL INTEGRATED REPORT 2021

            OUR MISSION, VISION &


            CORE VALUES










                                                We seek to enhance our values for our shareholders,
            MISSION                             optimise growth and achieve a sustainable, balanced


                                                and integrated economic, social and environmental
                                                performance by transforming our business model and

                                                reaping opportunities throughout the food value chain.



                                                To be a world class, cost efficient and high performance
            VISION                              organisation with a sustainable business model and


                                                diverse portfolio in the food related business.






            CORE                              S W I I T


            VALUES                             Belonging     Winning       Integrity    Innovation    Teamwork
                                               Sense of
                                                              Attitude
   7   8   9   10   11   12   13   14   15   16   17