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72 MSM MALAYSIA HOLDINGS BERHAD WHO WE ARE STATEMENT & DISCUSSION BY OUR LEADERS HOW WE OPERATE
ANNUAL INTEGRATED REPORT 2021

CORPORATE STRATEGY AND

BUSINESS PLAN REVIEW

MOVING FORWARD WITH BP23

MSM’s BP23 is aligned to a long-term end-in-mind approach to diversify into mid-stream processing of a new food business;
in line with our vision to be a world class, cost efficient and high performing organisation with diversified portfolio in
food related business.
As for the medium-term horizon, the BP23 captures all of the Group’s key strategic actions that need to be undertaken to
meet its financial and operational targets in the next three years and beyond. The ultimate aim is to be able to realise
MSM’s end-in-mind in the long run.

Key

Targets

2022 2023

Strengthen Domestic market share Sustain Domestic market share

Expand export footprint regionally Expand to 50% market share in Singapore

Grow export with a better price via strategic Grow total export
partnership

Explore M&A with mid-size/profitable food
Explore new food processing business via thorough processing company
feasibility study & strategic engagements
Increase 3 party trading for new food business
rd
Explore 3 party trading
rd