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56 MSM MALAYSIA HOLDINGS BERHAD WHO WE ARE STATEMENT & DISCUSSION BY OUR LEADERS HOW WE OPERATE
ANNUAL INTEGRATED REPORT 2021

IN CONVERSATION

WITH OUR GROUP CHIEF

EXECUTIVE OFFICER

Dear Stakeholders,

MSM Group is gaining turnaround momentum as we
fortify fundamentals and focus on strategic goals. Working
as one team through this challenging year, we achieved

over 60% of MSM’s Key Strategic Initiative targets for
FY2021, and registered a profit of RM125.35 million.

This has led to significant achievements such as:

Leading as the pride One of the largest Gula Prai ranking
of the nation’s sugar sugar refiners in 3 rd
industry with a the global sugar
majority hold of the industry most chosen FMCG
domestic market brand in Malaysia
share