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58 MSM MALAYSIA HOLDINGS BERHAD WHO WE ARE STATEMENT & DISCUSSION BY OUR LEADERS HOW WE OPERATE
ANNUAL INTEGRATED REPORT 2021

IN CONVERSATION WITH OUR

GROUP CHIEF EXECUTIVE OFFICER

STEPPING IN AS GROUP CHIEF EXECUTIVE OFFICER ON

1 FEBRUARY 2021, SYED FEIZAL SYED MOHAMMAD HAS

STEERED MSM SUCCESSFULLY THROUGH THE FIRST YEAR OF

ITS TURNAROUND STRATEGY. HE HAS ALSO BEEN NOMINATED
AS A MAIN MEMBER OF THE CEO ACTION NETWORK (CAN).

THESE TOP 10 QUESTIONS ADDRESS HIS VIEWS AND REFLECTIONS

ON FY2021 AND TOWARDS FAST FORWARDING A MORE SUSTAINABLE

FUTURE FOR ‘KELUARGA MSM’.

What was your first priority as
Q
A
MSM Group’s GCEO?

As strong roots are required for sustainable growth, my first priority, coming
from an oil and gas background, was to instill a strong focus on Safety, Quality
and Governance within MSM. In fact, my first act as GCEO was to meet with
MSM’s safety officer and then review the corporate charters on HSES, Quality,
Diversity & Gender Equality, and Business Ethics & Compliance. These corporate
charters are essential in calibrating the moral compass of the business and navigating WE EMPHASISE
the MSM team towards a world-class performance
mindset - going from good to great, and then from THE NEED TO
great to excellent.
MSM’S LIVE UP TO BEING
HSES&Q GOAL: This alignment helps build strong positive values
zero that prioritises working towards operational BILLED A GROUP
optimisation with zero harm to people, property
and the environment. In my engagements with THAT HAS GAINED
harm management and employees, we emphasise
to people, the need to live up to being billed a Group that ONE OF THE TOP
property and the has gained one of the top positions in the
environment world sugar market. This requires adoption of POSITIONS IN THE
multinational corporation (MNC) practices and
mindset, and we actively communicate this through WORLD SUGAR
employee engagements on the ground - from our
talks with trade unions to our very young prodigies MARKET.
of fresh graduates.