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SUSTAINABILITY JOURNEY   HOW WE ARE GOVERNED   FINANCIAL STATEMENTS   ADDITIONAL INFORMATION  227

















                                                                 MSM also committed to ensure its communication through
               Most  businesses  experience  significant  disruption to   social  media  channel  which  include  Instagram,  Facebook,
               their business-as-usual operations and faces business   LinkedIn and Twitter are constantly monitored by Corporate
               underperformance  throughout the  duration  of the   Communication Department. Each engagement, interaction
               COVID-19  crisis.  To  help  address  these  challenges,   and content posted shall be reviewed thoroughly to
               MSM Group proposed the COVID-19 Response Plan     safeguard the Group’s image and reputation.
               which was updated and email blasted to all MSM staff
               on 19 August 2021.                                MSM consistently update and announce the quarterly result
                                                                 to the Bursa Securities via Bursalink.  The list of quarterly
                                                                 result announcement are as follows:
            PRINCIPLE C: INTEGRITY IN CORPORATE
            REPORTING AND MEANINGFUL RELATIONSHIP
            WITH STAKEHOLDERS                                     2020

                      Relations and Communications with              25 February 2021
                                                                      th
                     Stakeholders                                    4  quarter ended 31 December 2020
                                                                     25 May 2021
            The Company has a Corporate Disclosure Policy stipulating   1  quarter ended 31 March 2021
                                                                      st
            the proper framework and guidelines to govern the release
            of information to ensure that comprehensive, accurate    25 August 2021
                                                                      nd
            and timely disclosures are provided to shareholders and   2  quarter ended 30 June 2021
            stakeholders. The Corporate Disclosure Policy also regulates   25 November 2021
            the review and release of information to Bursa Securities     3  quarter ended 30 September 2021
                                                                      rd
            as well as through the Company’s corporate website,
            facilitating timely and accurate disclosure of the Company’s
            affairs.
                                                                  2021
            The Company communicates with its shareholders
            and stakeholders through the following channels of       22 February 2022
            communication:                                           4  quarter ended 31 December 2021
                                                                      th
            Media  Coverage  and  Briefings  on  the  Quarterly Results
                                                                 Financial Reporting and Disclosure
            The Media is an important partner of the MSM Group as it
            helps the company to reach the public through all sorts   MSM’s Board strives to present shareholders with a balanced
            of media channel including mainstream and digital media.    and comprehensive assessment of the Group’s financial
            MSM  emphasised  on  accuracy,  credibility,  objectivity  and     performance,  challenges  and  outlook  (Audited  Financial
            timeliness throughout its media relations activities. All forms   Statements and Quarterly Results).
            of  media  engagement,  interaction  and  statements  shall  be
            referred  to, prepared and issued by Corporate Communication   The Board is also committed in releasing announcements in a
            Department.                                          timely manner in respect of the Group’s performance. In the
                                                                 context  of  our  Financial  Statements,  the  Group  adheres  to
            Our media relations are facilitated by our Media &   the requirements set out in the Malaysian Financial Reporting
            Spokesperson Policy to  ensure consistency  and  positive   Standards, the  International Financial Reporting Standards and
            management of the information released to the media whilst   the Companies Act, 2016 as well as the laws and regulations
            safeguarding MSM’s asset and reputation. It includes media   in the respective countries in which MSM operates.
            release and briefing, press conferences, media enquiry   Our  Audited  Financial  Statements  and  Quarterly  Reports
            and interview.  All of MSM’s media release and media   are also reviewed by the AGRC to ensure a fair representation
            clippings are made available on MSM’s corporate website at    of the Group and the Company.
            http://www.msmsugar.com/  and  media  enquiries  can  be
            emailed to corpcomms@msmsugar.com.
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