Page 2 - MSM_AIR2021

COVER RATIONALE

GAINING

TURNAROUND

MOMENTUM

This year’s theme highlights the steadfast execution and positive
results reaped by MSM Malaysia Holdings Berhad’s (MSM)
Turnaround plan during the year under review. MSM Group is

focused on the execution of its turnaround plan through asset
optimisation, staying resilient with strengthened income streams

and building integration for sustainable performance, supported by
the strength of the “Gula Prai” brand as the third most chosen
fast-moving consumer goods (FMCG) brand in Malaysia for FY2020.

This cover reflects MSM’s leadership in Malaysia as the pioneering
flagbearer of the sugar industry. The use of the Wau evokes a
national feel and the upward trajectory, as indicated by the bird

element, indicates clear focus and direction as MSM spreads its
wings in the sugar business.

Illustrations of diverse stakeholders are rendered across the cover
to depict MSM Group’s core commitment to serve and deliver
sustainable value that will elevate lives.

11 ANNU AL
th
GENERAL

MEETING

Online Meeting Platform Date
https://meeting.boardroomlimited.my 8 June 2022 (Wednesday)
(Domain Registration No. with MYNIC – D6A357657)
Time
11.00 a.m.