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SUSTAINABILITY JOURNEY HOW WE ARE GOVERNED FINANCIAL STATEMENTS ADDITIONAL INFORMATION 163

Mangrove Tree Planting
As part of a strategic collaboration between Penang
DOE and Penang Inshore Fisherman Welfare
Association (PIFWA), MSM Prai initiated a mangrove
tree planting event towards conservation of a wide
ecosystem including protecting water quality, stabilising the
riverbank, and fostering the fish habitat which is a source of
livelihood for the local fishery sector. A fishing community is
located directly across the refinery and thus the well-being
of the mangrove ecosystem is essential for their livelihood.
This is a long-term programme whereby quarterly
maintenance (every three months) will be conducted.
To date, 700 saplings have been planted, and a hundred
more are being planned.

Through this collaboration, MSM Prai has forged a stronger
relationship with local fishermen and the DOE by showing
our commitment to work in partnership to improve our care
for the environment and the surrounding community.

Promotion of National Unity Campaign

Deciding to uplift brand awareness with community
wellbeing, MSM launched a “Janji...Gula Peket Hijau”
campaign that flooded public media channels and social
media through advertisements during Merdeka and Hari
Malaysia. Advertisements promoting “Unity” with the
sweetness of our Gula Prai products showcased and
celebrated all Malaysian states and all dialects. This is
planned as an 18-month programme that will continue until
December 2022.